Instructions

Client just completed a survey to make a customer analysis and based on the data below, they need to analyze in order to conduct a market segmentation for a new startup: an all-natural and holistic hair loss supplement. They have two core products, one for men and one for women, which are both priced at $75 / month and currently marketed through direct-to-consumer online channels.

Based on all of this, I would suggest targeting among men: Mix of segments M1 and M3 but more of M1. Because more than 50% are attached to their hair, more than 60% are facing hair-thinning, in M1 more than 50% think its a big issue, almost 90% are concerned about this problem, about 48% feel that solving this is in their control, 77% of M1 and 56% of M3 are actively looking out for solutions, more than 50% are willing to try supplements, 70% of M1 and 88% of M2 are hopeful of solving their problem, about 70-80% are seeking all-natural or mix of supplements and 58% of M1 and 38% of M2 are willing to flex their budgets to buy a new product. Among Women: mix segments of W3 and W4 but more of W3. Because more 80% of W3 and more than 40% of W4 are attached to their hair, 90% of W3 and 77% of W4 are facing hair-thinning, 72% of W3 and 54% of W4 think its a big issue, more than 90% are concerned about this problem, almost 70% are actively looking out for solutions, more than 80% of W3 and more than 50% of W4 are willing to try supplements, more than 30% are seeking all-natural supplements and 41% of W3 and 35% of W4 are willing to flex their budgets to buy a new product. The target market is M1 and W3. Provide the following on on to promote this product in terms of: 1. Advertisng Pring Media 2. Sales Promotion 3.Direct Marketing 4.Public Relation 5.Social Media Marketing