Instructions: - Complete the exam by answering each question in the order presented. Wirite your aniand below the question and subming as a PDF on BlackBoard by the deudine - Look at the number of marks for each question to help guise how much you should witle - You may use your texibook and notes - Any cheating, such as using oukside sources from the internet such as Geogle. ChatCPT or copying friends, is an automatic zero on the exam. Your entire final exam (PART. 1 AND PART 2) is case based on a product called Zisterint Cool-Breath Zero Mouthwash" You are working in an advertising apency, You are in charge of a media plan for you clent, Listerine Listerine is an American brand of artiseptic moutwaeh that is promoted with the sogan "Kits germs that cavse bad breati". It is manulactured and distributed by Johnoon s Johison Listerine is launching a new farour of mouthwash caled "Cool-Breath Zero" The Zero means that this Listene product does not contain acohol This moutheash has the same dearing powers as tradtional Listerine but alie has special addtives which help make your breath stay fresh for longer Listerine is considered to be medium-cost, but since is is not completely nechesary, (Wke toothestie) not everyone purchases it. It is one of the highest-ouality mowewathes on the narke. The marketing campaign siogan is: "Stay Cool with Listerine Cool-Breatht" ASSUMENO PANDEMICINO COVD Your budget is: $00,000. Nole, you do not need to spend at of it Your target consumer is: - Demographics: Men and Women, agod 19-25, low-medium income, singio, whdents. - Geogrophics Canadians, live in urban areas of Toronto neur Coleges and Uriversfes. wach Your budget is: \$500,000. Note, you do not need to spend al of it Your target consumer is: * Demographick Men and Women, aged 12-25, low-medlum inoome, single, students - Geographics: Canadians, twe in urban areas of Toronto near Coleges and Uivherentes, such as York Heights, and the Annes. - Psychographics: o L Mestylet: Sbudenta that also work. Interests: Foculed on their studies, abo interested in sociaking face to acec. Actevities: Attend and host parties and social everis, go to bars, clubs, play on social sports tearne such as besch voleyteal, and sociake on media sines such on Instagram a Opinions: They belive it is imporant to mainan their apqearance and groonimg. them wart to present their beat self to others so they cam make a good impression. Your ckient wants your help choosing 3 types of media from the list below: - Print Media Cholces Newipapers a Magazines - TV Choices - Risdio Choices Finul Exim - Marketivg Commavicatiens Pags zurs verienc - Rado Commercials - Ourtof Home Choices Ouidooe Advertsing (Pookert, B boovits, efted - Transi-specitc Adrortising N-Peplel-specific Mhdia * Drect Response Modia Choices Drect Ma! * interactre Medir Choices Ontine Advertising (Wob Barcers, Video Advertisemeis ac) Social Moda-eptofle Adeenting * Experientar MarkeGrg Cholces Eventi Sponsorahip apecite Events 1. Choose 3 of the media listed to recommend te your slieed. Consider your taryat markat above, and explain in detal, why you made these cheices for them. Describe which exact type of media in each of the eategories that you would select and explein why this would be a good fit for your target market. Nose you cah choote more tian one type. For examplo. you may choose to advertse in a pint magakine and a priet rewweper - these would court as two ditlerent itedia choices. Aso, please be specific. For example, A you choose mogarines, which magazines did you select? What type of spread? Where would you place the advertisernent? If you cheose irteractwe digtal marketing. Which wobsits would you use and whe? etc. (B marks) Instructions: - Complete the exam by answering each question in the order presented. Wirite your aniand below the question and subming as a PDF on BlackBoard by the deudine - Look at the number of marks for each question to help guise how much you should witle - You may use your texibook and notes - Any cheating, such as using oukside sources from the internet such as Geogle. ChatCPT or copying friends, is an automatic zero on the exam. Your entire final exam (PART. 1 AND PART 2) is case based on a product called Zisterint Cool-Breath Zero Mouthwash" You are working in an advertising apency, You are in charge of a media plan for you clent, Listerine Listerine is an American brand of artiseptic moutwaeh that is promoted with the sogan "Kits germs that cavse bad breati". It is manulactured and distributed by Johnoon s Johison Listerine is launching a new farour of mouthwash caled "Cool-Breath Zero" The Zero means that this Listene product does not contain acohol This moutheash has the same dearing powers as tradtional Listerine but alie has special addtives which help make your breath stay fresh for longer Listerine is considered to be medium-cost, but since is is not completely nechesary, (Wke toothestie) not everyone purchases it. It is one of the highest-ouality mowewathes on the narke. The marketing campaign siogan is: "Stay Cool with Listerine Cool-Breatht" ASSUMENO PANDEMICINO COVD Your budget is: $00,000. Nole, you do not need to spend at of it Your target consumer is: - Demographics: Men and Women, agod 19-25, low-medium income, singio, whdents. - Geogrophics Canadians, live in urban areas of Toronto neur Coleges and Uriversfes. wach Your budget is: \$500,000. Note, you do not need to spend al of it Your target consumer is: * Demographick Men and Women, aged 12-25, low-medlum inoome, single, students - Geographics: Canadians, twe in urban areas of Toronto near Coleges and Uivherentes, such as York Heights, and the Annes. - Psychographics: o L Mestylet: Sbudenta that also work. Interests: Foculed on their studies, abo interested in sociaking face to acec. Actevities: Attend and host parties and social everis, go to bars, clubs, play on social sports tearne such as besch voleyteal, and sociake on media sines such on Instagram a Opinions: They belive it is imporant to mainan their apqearance and groonimg. them wart to present their beat self to others so they cam make a good impression. Your ckient wants your help choosing 3 types of media from the list below: - Print Media Cholces Newipapers a Magazines - TV Choices - Risdio Choices Finul Exim - Marketivg Commavicatiens Pags zurs verienc - Rado Commercials - Ourtof Home Choices Ouidooe Advertsing (Pookert, B boovits, efted - Transi-specitc Adrortising N-Peplel-specific Mhdia * Drect Response Modia Choices Drect Ma! * interactre Medir Choices Ontine Advertising (Wob Barcers, Video Advertisemeis ac) Social Moda-eptofle Adeenting * Experientar MarkeGrg Cholces Eventi Sponsorahip apecite Events 1. Choose 3 of the media listed to recommend te your slieed. Consider your taryat markat above, and explain in detal, why you made these cheices for them. Describe which exact type of media in each of the eategories that you would select and explein why this would be a good fit for your target market. Nose you cah choote more tian one type. For examplo. you may choose to advertse in a pint magakine and a priet rewweper - these would court as two ditlerent itedia choices. Aso, please be specific. For example, A you choose mogarines, which magazines did you select? What type of spread? Where would you place the advertisernent? If you cheose irteractwe digtal marketing. Which wobsits would you use and whe? etc. (B marks)