INSTRUCTIONS Complete the following steps for allocating ad spend for Soft-Ts to the channels provided below. You should allot your $75,000 budget to multiple channels. However, you do not have to allocate ad spend to every channel. Analyze Data Analyze the "Soft-Ts Marketing Campaign Data" file provided below, identifying key information to inform your allocations. Allocate Ad Spend For each channel you choose to use, indicate on the provided scale the amount of ad spend you want to allocate to the channel, input a price in the box to the right of the scale. Click "Update Allocation" in the bottom left of the page to save your allocations. Streaming TV (OTT) This will include 30 -second ads that are run on video streaming services such as Hulu, Sling TV, and YouTube TV. Linear TV This will include 30 -second ads that are run during prime time and peak daytime hours on environmental programs. Print This will include magazine ads and brochures. The magazine ads will include a variety of full-page, halfpage, spread, and back-cover ads in five of the top environmental magazines. The brochures will be 6 inches by 4 inches and distributed via direct mail in U.S. metropolitan cities. Digital This will include display ads that target existing and potential customers via the Google Display Network. Each ad will consist of a still image and text and will link to the landing page. Social Media This will include ads that target existing and potential customers via Instagram, Facebook, and Twitter. Each ad will consist of a still image and text and will link to the landing page. Streaming Radio This will include 15 - to 30 -second ads that are run on music streaming services such as Pandora, Spotify, and iHeart Radio. INSTRUCTIONS Complete the following steps for allocating ad spend for Soft-Ts to the channels provided below. You should allot your $75,000 budget to multiple channels. However, you do not have to allocate ad spend to every channel. Analyze Data Analyze the "Soft-Ts Marketing Campaign Data" file provided below, identifying key information to inform your allocations. Allocate Ad Spend For each channel you choose to use, indicate on the provided scale the amount of ad spend you want to allocate to the channel, input a price in the box to the right of the scale. Click "Update Allocation" in the bottom left of the page to save your allocations. Streaming TV (OTT) This will include 30 -second ads that are run on video streaming services such as Hulu, Sling TV, and YouTube TV. Linear TV This will include 30 -second ads that are run during prime time and peak daytime hours on environmental programs. Print This will include magazine ads and brochures. The magazine ads will include a variety of full-page, halfpage, spread, and back-cover ads in five of the top environmental magazines. The brochures will be 6 inches by 4 inches and distributed via direct mail in U.S. metropolitan cities. Digital This will include display ads that target existing and potential customers via the Google Display Network. Each ad will consist of a still image and text and will link to the landing page. Social Media This will include ads that target existing and potential customers via Instagram, Facebook, and Twitter. Each ad will consist of a still image and text and will link to the landing page. Streaming Radio This will include 15 - to 30 -second ads that are run on music streaming services such as Pandora, Spotify, and iHeart Radio