Instructions: Create a presentation

Your Creative Pitch should be a compilation of all of your research:

1) Brand History Analysis

2) Brand Personality Analysis,

3) Campaign Concepts, and

4) The Production Brief.

Include the following: 1) Brand History Analysis: a) words you'd use to summarize the brand (7 or more). b) Unique Selling Proposition of the brand, c) Brand Positioning Statement d) your thoughts/reflections of their current image and what you've learned about them, e) reference images/screenshots/logo of the brand.

2) Brand Personality Analysis: a) 5 brand traits with a description under each trait that lists elements of the brand history that go under each one.

3) Campaign Concepts: a) 3 concept ideas b) description of each concept and how it communicates the brand personality (don't forget to include the language of image-making from Week 1 to communicate your vision for the look and feel of the campaign, for example, use of lenses, colors, patterns, etc.) c) references (from the web, your own sketches, drawings, screenshots, adverts, etc.)

4) Production Brief: a) location details b) styling & makeup c) props d) reference images (screenshots, your own sketches, adverts, mood board, etc.) e) estimated budget (don't worry, the budget doesn't need to be spot-on, just make an estimate .)