Instructions: Develop a brief presentation (MS PowerPoint) or a paper (on an MS Word Doc) in APA Format that is at least two full and no more than four full double-spaced pages answering the four questions below.

Presentation or Paper will both require at least three references.

The focus of this week's presentation is Data Mining.

• Prior to conducting your research, please view these two videos:
  • The Importance of Big Data & Analytics in Marketing (Links to an external site.)
  • Using Big Data to Help Retailers Improve Their Business (Links to an external site.)
• Structure your presentation/paper as follows:
  • What is Data Mining?
  • What types of data are available?
  • What can an organization do with it?
  • What are the benefits of Data Mining at the retail level?
  • Why is data mining important to marketing?
  • One example of a company who has had success utilizing data for continued growth?