Question: INSTRUCTIONS Develop a media strategy for 2023 For Lenovo Computers taking into account the media mix, seasoning, timing and the media budget. When thinking about

INSTRUCTIONS

Develop a media strategy for 2023 For Lenovo Computers taking into account the media mix, seasoning, timing and the media budget.

When thinking about Lenovo Computers should advertise their products you need to take into consideration the different media channels to create an effective media mix (use at least 5 media channels in your proposal). The season when the campaign is launch is also very important and can change related to the category of product, link those concepts with a hypothetical budget and the timing and frequency of the campaign.

Number of Words: 1000

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