Question: Instructions Examine the case given below closely and then revise the Bad Version of the Persuasive Letter that follows. The sample case and letters on
Instructions Examine the case given below closely and then revise the "Bad Version of the Persuasive Letter that follows. The sample case and letters on top of Week 8 will help you see the differences in revision and help you understand what is expected from a "Good Version. The two cases are different but the principles are the same. Write your letter in a Word document and then upload it here. CASE: Bad News to Customers: Typhoon Disrupts Cruise Ship Two late-season typhoons severely disrupted a cruise of the Diamond Princess, a 2,600 passenger cruise ship on a 16-night voyage with scheduled stops in Singapore, Hong Kong, Shanghai, and other Asian ports. It had to cancel port calls in Vietnam, Okinawa, and Taipei, Taiwan. Many passengers protested that the ship could chart a path around the storm. One attorney got into a shouting match with the captain and demanded to show the captain how to navigate around the storm. As the ship approached its final port, near Beijing a few passengers threatened to barricade themselves in their staterooms unless they received $1,000 in on-ship credit and a future free cruise. Resistance collapsed when the captain noted that the Beijing police would probably not be in the mood for negotiation. A spokesperson for the cruise line said that she understood how disappointed passengers were at missing some ports, but in the end it's all about passenger safety." To appease the angry passengers ship personnel authorized a $250 credit for each passenger toward on board spending. Still unhappy, many returning passengers wrote letters to the ship owners demanding a full refund. Your Task. Write a form letter that can be used to respond to unhappy passengers. Address the first letter to Mrs. Erica Evander, 2408 Fairview Road, Costa Mesa, CA 92629. The cruise line flatly refused to refund any payments, but it will offer a 50 percent discount on a future cruise. Use block style and sign your name with an appropriate title. Bad Version: (Too see the graphic arrangements better, you may want to open the pdf version attached) Mrs Erica Evander 2408 Fairview Road Costa Mesa, CA USA 92629 November 10, 2014 Dear Mrs. Evander We are in receipt of your letter dated November 5, 2014, in which you request a refund for the 16-night Diamond Princess cruise. As you know, two out-of-season typhoons made it necessary for the captain to cancel three port calls for the safety of all passengers. Princess Cruise Lines takes great pride in its customer care, and for this reason, we issued $250 credits for on-board spending to each passenger in recognition of the inconvenience. We are not, however, liable for inclement weather and cannot, therefore, Issue refunds. A copy of the passenger waiver signed upon booking is enclosed for your convenience. In recognition of this unfortunate event, Princess Cruise Lines is pleased to offer a 50% discount on a future cruise booked before December 31, 2016. You may take advantage of this offer by visiting http://www.princess.com/ goodwill/book and entering your passenger number from the enclosed waiver. Alternatively, you may book your cruise by phoning Customer Care at 1-888-364-8222 and quoting your passenger number. Agents are available around the clock to assist you. We thank you for your continued loyalty to Princess Cruise Lines and look forward to serving you on board in the very near future. Sincerely, Olivia Holenczuk Director, Customer Care Princess Cruise Lines