Question: Instructions for Course Assignment #2 - Thirsty Dog! and Thirsty Cat! - Is the Second Time a Charm? Marketing new products has always been challenging.

Instructions for Course Assignment #2 - Thirsty Dog! and Thirsty Cat! - Is the Second Time a Charm? Marketing new products has always been challenging. Attempting to market a product where others before you have failed is even more so. This case study, " Thirsty Dog! and Thirsty Cat! - Is the Second Time a Charm?" re-examines the fate of Thirsty Dog! and Thirsty Cat! and asks you to put yourself in the place of a new Marketing Director tasked with trying to market a new line of pet beverages. Specifically, you are tasked with: 1) Identifying the marketing mistakes in the launch of a failed pet care product. 2) Evaluating the potential market segments and recommending key target markets (segments) for launching a pet specialty beverage. 3) Recommending a positioning strategy for the new product. 4) Recommending marketing mix strategies that align with a chosen target market

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