Instructions: For each item below, select whether it represents a strength, weakness, opportunity, or threat.

These originate within an organization and are helpful

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These originate outside an organization and are harmful

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These originate within an organization and are harmful

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These originate outside an organization and are helpful

$($Click to select$)$

New entrants

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Expanded product line

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Lack of strategic direction

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Core competencies

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Obsolete technologies

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Market leaders

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Increase in demand

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New markets

$($Click to select$)$

Substitute products

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Shrinking markets

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Lack of managerial talent

$($Click to select$)$

Cost advantages

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New regulations

$($Click to select$)$

Excellent management

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Costly regulatory requirements

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Outdated product line

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