> Instructions for the Buyer Decision Making Process Assignment Printer-friendly version Buyer Decision Making Process 25 points Think about your last major purchase decision. This could be a house, a car, the decision to go to school, a computer,etc. Write no less than 3-5 paragraphs discussing the following: 1. What was the purchase you made? (1 pt) 2. The personal and interpersonal factors that influenced you in this buying decision (4 pts) 3. Explain the 5 steps of in the buyer decision process you used in making this purchasing decision. (5 pts) 4. Using Maslow's hierarchy of needs, which level of need did the purchase decision satisfy? Why? (2 pts) 5. Using Herzberg's theory of motivation, what factors were satisfiers that influenced you to make this purchase? (2 pts) 6. Using Herzberg's theory, what are potential dissatisfiers? (2 pts) 7. Are the satisfiers and dissatisfiers the same for this purchase? (2 pts) 8. What marketing strategies influenced your decision to make this purchase? (2 pts) NOTE: Cite any resources used. (2 pts) Minimum of two resources required Use proper grammar, punctuation, spelling, etc. (3 pts.) Put your name and the assignment title on the page. Be able to defend your point. Carefully research the topic. Double spaced. Use twelve font Submit through e-mail, drop box or bring to class