Instructions for the Color Assignment

The data file you are to use for this assignment is attached above.

Approach this assignment as if you were new to this culture and you are attempting to understand how color is perceived.

Describe the basic difference(s) between the men's side and the women's side of the chart? For example, which group uses more descriptive words for the colors. Explain what assumptions you could draw about gender from this observation?

Looking at the three different shades of colors, e.g., red (1-3), orange (4-6), yellow (7-9), green (10-12), blue (13-15), purple (16-18), and gray (19-21) how would you determine which card best represents the prototype for that color. Explain why you chose one of the three cards as the representative card. [Refer to your notes on focal meaning and prototypes.]

Eliminate the simple color terms, e.g., red, orange, green, etc., and the adjectives light, dark, pale, etc. and then group the different adjectives used to describe the colors into categories, e,g, tangerine, lime, and peach are fruits. Label each group. What can you tell about the culture from the adjectives used?

For women, which colors had the greatest number of adjectives per color? Which had the fewest? How would you explain the variation?

For men, which colors had the greatest number of adjectives per color? Which had the fewest? How would you explain the variation?

Color ll Women Color # Men 1-3 shades of red 1 Red- 17 1 Red 5 Blood Red 2 Scarlet 1 Fire truck 1 Red-Orange -1 Bright - 1 2 Red 7 2 Dark - 3 Dark 4 Red -2 Burgundy 3 Maroon 1 Maroon 3 Cherry 1 Fire House 1 Burgundy 1 Burnt 1 Brick 1 3 Red 7 3 Red 6 Blood Red 4 Scarlet 1 Apple-cherry 1 Dark -1 Crimson 1 Coral 1 Royal 1 Prime 1 Dark 1 4-6 shades of orange Red-orange 7 4 Red-Orange 4 Blood orange 3 Blood red 2 Orange-red -2 Red 1 Orange 2 Dark 1 Crimson 1 Scarlet 1 Rust 1 Burnt 1 Bright 1 Dark 1 Orange 12 Dark 3 Orange - 8 Burnt 1 Tangerine -1 Sesame Street 1 Neon 1 Pure 1 Orange 15 Orange 7 Peach 4 Brown-orange - 1 Salmon 1 7-9 shades of yellow Yellow 15 Yellow 3 Canary1 Gold3 Tangerine 1 Golden-Yellow 1 Dandelion 1 Light - 1 Golden rod 1 Mustard 1 Yellow8 Yellow4 Mustard 3 Gold 2 Gold 2 Yellow-orange 1 Dark 2 Dark 1 Gold-yellow 1 Laker yellow 1 Sun1 Tangerine 1 Yellow cab 1 Bold 1 Yellow9 Yellow4 Light 5 Bright 2 Pastel 3 Gold 1 9 cont Pale 1 9 cont Light - 1 Easter 1 Dark1 10 Green 5 10-12 shades of green 10 Green 12 Dark 2 Light 2 Dark 1 Olive 1 Grass 1 Lime 1 Moss 1 Grouch 1 Light 1 11 Green 11 11 Green 8 Emerald 1 Money 1 Tree 1 12 Green 7 12 Green 3 Light green 7 Lime 2 Light 3 Lime - 2 Chartreuse 1 Mint1 Neon 1 Apple 1 13-15 shades of blue 13 Dark7 Navy5 13 Dark blue 5 Navy 2 Blue 2 Blue - 1 Royal 2 Aqua 1 Ultra 1 Midnight 1 13 cont Before Dawn 1 14 Blue 11 14 Blue 5 Ocean 2 Baby-blue 1 Dark 2 Sky 1 Navy 1 Cerulean 1 Robin egg 1 Sky 1 Jolly rancher 1 Blue raspberry 1 Light 1 15 Blue 14 15 Blue 5 Baby-blue 1 Baby-blue 1 Rich baby-blue 1 Sky -1 Sky blue 1 Cerulean -1 Bright 1 Light 1 16-18 shades of purple 16 Purple 12 16 Purple 6 Dark 5 Violet -2 Lavender 2 Royal 1 Live notebook 1 Dark neon 1 17 Purple 15 17 Purple 6 Lavender 4 Violet 1 Mid-tone lavender 1 Lavender 1 Lilac 1 Violet 1 Periwinkle 1 18 Lavender 9 18 Lavender 6 Periwinkle 4 Purple 2 Purple 4 Light 3 Violet 2 Lilac 1 19-21 shades of gray 19 Gray 8 19 Gray 6 Light gray 8 Light - 2 Silver 1 Soft 1 Medium 1 thl 20 Black 7 20 Black 2 Gray4 Dark black2 Dark gray 3 Charcoal 1 Charcoal 1 Gray 1 Ash 1 Gray-black 1 Smoke 1 Black-gray 1 Slate 1 Gray-black 1 21 Light gray 5 21 Light gray 3 Off-white 4 Gray 1 White-gray 3 Silver 1 White 3 Ghost white 1 Gray 3 Ash 1 Silver 2 White Polar bear white = 1