Question: Instructions For your final project you analyze the following case study about the grocery retailer Trader Joe's and work to develop and market a new

Instructions

For your final project you analyze the following case study about the grocery retailer "Trader Joe's and work to develop and market a new dessert item Image credit: Anthony

92931

via Wikimedia Commons

[

CC BY

2.0] .

for the chain. Review the following and for background:

The Company

With a near cult following, Trader Joe's has carved out a successful position in the competitive grocery market. Started in Los Angeles in

1958

by Joe Coulombe as a convenience store, Trader Joe's was dramatically re

-

positioned in the

1960

s as

Instructions For your final project you analyze the following case study

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