Instructions

In$-$class Activity

At the end of Chapter $14$ is the Awake Chocolate case Micro Mart, Macro Potential.

Answer these questions:

Identify the characteristics of micro marts with respect to the following: level of service $($low$,$ moderate, high$)$; product assortment $($narrow$,$ medium, broad$)$; price $($low$,$ moderate, high$),$ and gross margin $($low$,$ moderate, high$).$ Note that variations on these options can be used $($i$.$e$.$ moderately low$)$

"Micro marts are the most important nonstore retailing method in the $21$st century". Do you agree? Disagree? Why?

You may work in groups, one submission is required per group and ALL contributing members must be clearly identified $($first and last name$).$