Question: Instructions: In this exercise, you are required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made;

Instructions: In this exercise, you are required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing). For this activity, we will use a former structure for PepsiCo (shown below the questions), as they are a firm with well-known SBUs. PepsiCo Model SBUs.docx Download PepsiCo Model SBUs.docx Please note that this is an old version

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