Instructions:

In this module, you were introduced to the concept of environmental scanning and tools, such as

the SWOT analysis, to identify potential strategic directions for an organization. In this

assignment, you are introduced to the fictitious XYZ corporation. XYZ recently brainstormed to

identify internal and external issues that will inform their strategic direction and tactics. Based on

the knowledge you gained in this module, you will help XYZ complete its SWOT chart by

assigning each of the items$/$issues listed to the correct SWOT category.

List of items$/$issues:

$$ Fluctuating supply costs

$$ High$-$quality product

$$ Poor social media

presence

$$ No customer loyalty

program

$$ New emerging markets

$$ Growing market

$$ Visionary leader

$$ Strong competition from

established brands

$$ Low entry barriers in the industry

$$ Increasing government

regulations

$$ Possess superior technology

resources

$$ New product development and

expansion

$$ Long$-$term facility lease at low

cost

$$ Lack of staff training

$$ Good relationships with

vendors

$$ Large merchandise

offerings

$$ Significant assets of

company

$$ Loss of key staff

$$ Rising healthcare costs

$$ Increased labor cost

Strengths Weaknesses

Opportunities Threats