Instructions

In this section for your paper you will learn to complete a SWOT analysis for IKEA. SWOT stands for:

Strengths: the internal strengths of the company. Do they have great employees? Is there a strong organizational culture? Does the company have never$-$ending resources?

$-$Weaknesses: the internal weaknesses of the company. Is the management team weak? Is the internal accounting department not reporting revenue correctly? These are internal factors that adversely affect the company.

Opportunities: these are external opportunities that are available because of something in the environment. Are the politics of Scandinavia smiling on IKEA? Are there few competitors and therefore IKEA has a monopoly on the market? What about the legal and social environment?

Threats: these are external threats that impact the company. Is competition strong? What about any political or legal implications$/$pressures$?$