Instructions: Objective: Environment analysis is a fundamental step in developing a strategy. This project$/$presentation aims to recognize the internal environment of the company$/$brand you selected previously. The internal environment analysis seeks to identify, assess, and analyze an organization's internal resources and capabilities. Students within groups must analyze the resources and capabilities to determine the organization's strengths and weaknesses. Case Instructions: $1.$ You must complete this assignment in the same groups and the same company. $2.$ Your group will act as the management consultants of the selected company. $3.$ You are not allowed to use any AI application or tool to complete this assignment. $4.$ Develop a PowerPoint and upload it in Moodle. $5.$ Under each slide, use the $$Note$$ section to add your detailed notes. $6.$ The presentation will be for $20$ min. $7.$ One student per group must submit the PowerPoint file in Moodle. $8.$ If any member is not actively working, it is your responsibility to inform the instructor. If the student does not attend to present the IEA on the presentation$$s day, their grade will be zero.

The company we choose to work with is lululemon.

Case Steps: Based on the case you selected in the BMC assignment, conduct an internal environment analysis:

$1.$ Financial Analysis $(10\%)$ Please select and calculate at least $5($five$)$ relevant financial ratios using the latest financial data available. Explain how these ratios$$ results position the organization to support the strategic objectives.

$2.$ Resources & Capabilities Analysis $(40\%)1.$ Tangible Resources $(10\%)1.$ Physical Resources $2.$ Financial Resources $3.$ Technological Resources $4.$ Organizational Resources $5.$ Apply VRIN $($Valuable$,$ Rare, Inimitable, & Invulnerable$)2.$ Intangible Resources $(10\%)1.$ Human assets and intellectual Capital $2.$ Brands, Company image, and reputational assets $3.$ Relationships $4.$ Company Culture and incentive system $5.$ Apply VRIN $($Valuable$,$ Rare, Inimitable, & Invulnerable$)3.$ Capabilities $(20\%)1.$ Proficiently performing a critical activity. $2.$ Knowledge$-$based capabilities. $3.$ Bundled resources $/$ cross$-$functional capabilities. $4.$ Apply VRIN $($Valuable$,$ Rare, Inimitable, & Invulnerable$).$

$3.$ SWOT $(20\%)$

$4.$ Interpretations $(20\%)$: Based on the analysis, provide an interpretation: $1.$ Illustrating how you classified the various organizational resources and capabilities as either a strength or a weakness. $2.$ Demonst.

with citation and reference.