INSTRUCTIONS:
One sample activity for a strategic management paper could be a case study analysis. You can choose a 
real-world company and examine its strategic management practices, analyzing its success or failure in 
achieving its strategic objectives. Here's a step-by-step guide on how to approach this activity:
1. Select a company: Choose a company that is well-known and has a substantial amount of 
information available to conduct a thorough analysis. It can be from any industry or sector.
2. Gather information: Collect relevant data and information about the company's history, industry 
context, competitive landscape, organizational structure, key products or services, financial 
performance, and any significant events or changes it has experienced.
3. Identify the company's strategic objectives: Determine the company's stated strategic objectives, 
which can usually be found in their mission and vision statements, annual reports, or strategic 
plans. These objectives define what the company aims to achieve in the long term.
4. Analyze the external environment: Conduct an analysis of the external environment by using tools 
like PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal factors) 
or Porter's Five Forces analysis (industry competitiveness). Assess how these external factors 
might impact the company's strategic decisions.
5. Assess internal capabilities: Evaluate the company's internal strengths and weaknesses. This 
analysis may include examining its resources, capabilities, core competencies, and competitive 
advantages. Consider aspects like organizational culture, leadership, innovation, and human 
resources.
6. Evaluate strategic choices: Identify the strategic choices the company has made to achieve its 
objectives. Analyze the strategies employed, such as market expansion, product diversification, 
cost leadership, or differentiation. Assess their alignment with the external environment and 
internal capabilities.
7. Evaluate strategy implementation: Assess how well the company has executed its chosen 
strategies. Examine factors such as resource allocation, operational effectiveness, change 
management, and strategic alignment across various departments or business units.
8. Analyze performance and outcomes: Evaluate the company's performance in terms of financial 
results, market share, customer satisfaction, and other relevant metrics. Compare the actual 
outcomes with the intended objectives to determine the effectiveness of the strategic 
management practices.
9. Identify lessons learned and recommendations: Summarize the key insights gained from the 
analysis and identify any lessons learned. Based on the findings, provide recommendations for 
improving the company's strategic management practices or suggest alternative strategies that 
could have been pursued.
10. Conclusion: Summarize the main findings and conclude the analysis, highlighting the strengths 
and weaknesses of the company's strategic management approach and discussing the 
implications for its future success.
Remember to support your analysis with credible sources, such as academic articles, industry reports, and 
company documents, to provide a well-rounded and evidence-based discussion.