INSTRUCTIONS: One sample activity for a strategic management paper could be a case study analysis. You can
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Question:
One sample activity for a strategic management paper could be a case study analysis. You can choose a
real-world company and examine its strategic management practices, analyzing its success or failure in
achieving its strategic objectives. Here's a step-by-step guide on how to approach this activity:
1. Select a company: Choose a company that is well-known and has a substantial amount of
information available to conduct a thorough analysis. It can be from any industry or sector.
2. Gather information: Collect relevant data and information about the company's history, industry
context, competitive landscape, organizational structure, key products or services, financial
performance, and any significant events or changes it has experienced.
3. Identify the company's strategic objectives: Determine the company's stated strategic objectives,
which can usually be found in their mission and vision statements, annual reports, or strategic
plans. These objectives define what the company aims to achieve in the long term.
4. Analyze the external environment: Conduct an analysis of the external environment by using tools
like PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal factors)
or Porter's Five Forces analysis (industry competitiveness). Assess how these external factors
might impact the company's strategic decisions.
5. Assess internal capabilities: Evaluate the company's internal strengths and weaknesses. This
analysis may include examining its resources, capabilities, core competencies, and competitive
advantages. Consider aspects like organizational culture, leadership, innovation, and human
resources.
6. Evaluate strategic choices: Identify the strategic choices the company has made to achieve its
objectives. Analyze the strategies employed, such as market expansion, product diversification,
cost leadership, or differentiation. Assess their alignment with the external environment and
internal capabilities.
7. Evaluate strategy implementation: Assess how well the company has executed its chosen
strategies. Examine factors such as resource allocation, operational effectiveness, change
management, and strategic alignment across various departments or business units.
8. Analyze performance and outcomes: Evaluate the company's performance in terms of financial
results, market share, customer satisfaction, and other relevant metrics. Compare the actual
outcomes with the intended objectives to determine the effectiveness of the strategic
management practices.
9. Identify lessons learned and recommendations: Summarize the key insights gained from the
analysis and identify any lessons learned. Based on the findings, provide recommendations for
improving the company's strategic management practices or suggest alternative strategies that
could have been pursued.
10. Conclusion: Summarize the main findings and conclude the analysis, highlighting the strengths
and weaknesses of the company's strategic management approach and discussing the
implications for its future success.
Remember to support your analysis with credible sources, such as academic articles, industry reports, and
company documents, to provide a well-rounded and evidence-based discussion.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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