Instructions Operationalize the following and develop its measures:(if you are operationalizing based on existing measures, then make sure you document it appropriately in your case study)[10*2=20marks] customer loyaltys b. career success. instructions: this would be a group assignment, refer the ppts and docs posted. evaluation will be based on to what extent you have implemented whatever you have learnt in the class in regard to Operationalization. Steps in operationalizing 1. Definition of the construct you want to measure. 2. Content of the measure i.e an instrument that actually measures the concept in a reliable and valid way. 3. A response format. (Scale) 4. Assess the validity and reliability of measurement scale. . 6 1 132 View as