Instructions

Overview

Your task is to analyze the website analytics of a fictional company: EcoEssentials, an eco$-$friendly home products retailer. You will

provide strategic recommendations for enhancing the brand's digital presence based on the analysis of provided website metrics to

the VP of Digital Marketing at EcoEssentials.

Company Background

Industry: Eco$-$Friendly Home Products

Target Market: Environmentally conscious consumers

Website Features: Online store, blog about sustainability, customer testimonials

Provided Website Metrics as of January $8,2024$

Bounce Rate: $45\%$

Conversion Rate: $3\%$

Traffic Sources: $60\%$ organic search, $20\%$ direct, $10\%$ social media, $10\%$ email campaigns

Average Session Duration: $2$ minutes

Top Performing Pages: Home page, blog, product category page

Assignment Tasks and Submission Requirements:

Analyze the provided metrics in the context of EcoEssentials' digital presence.

Based on your analysis, suggest strategies to improve website engagement and conversion rates.

It is required for this assignment that you incorporate relevant research to support your analysis, including industry

benchmarks, best practices, or case studies.

Remember, you are presenting this report to the VP of Digital Marketing at EcoEssentials. Ensure your report is

comprehensive, clearly structured, and original. It should not be less than $2$ pages and no more than $4$ pages, however, it must

be submitted as a $.$doc or $.$pdf document. You are encouraged to use visuals such as graphs, and$/$or mockups.

This assignment aims to evaluate your ability to interpret website analytics, apply strategic thinking, and integrate research into

developing practical solutions for enhancing a brand's digital presence. The focus is on producing a well$-$organized, original report

that reflects a comprehensive understanding of the role of website analytics in digital marketing.