Instructions

Persuasive Sales Letter $($Using AIDA Plan$)$

You are the marketing manager of a large software

house. Through some reliable sources, you have got

information that Saputo Dairy Foods Canada is not

satisfied with their in$-$house developed inventory

software $($bugs$,$ limited scope$).$ Over two dozen

pieces of software developed by your company are

successfully running in medium and large size

FMCGS organizations. Foremost Foods Ltd$.$ is very

happy with your inventory and accounting software.

Write a letter to the System Manager of Saputo &

offer him an inventory management solution. Pursue

him to allow you to have a demo. of your software at

their head office at their convenient time & date.

Also mention the duration & no$.$ of people who will

be involved in the demo., testimonials, and clientele

list.