Question: Instructions: Read and answer cach case carefully. Answer all the questions. Read the following case to answer Question no 1. Case No 1 It is

Instructions: Read and answer cach case
Instructions: Read and answer cach case
Instructions: Read and answer cach case carefully. Answer all the questions. Read the following case to answer Question no 1. Case No 1 It is believed that high expenditure on advanced technology result in more efficient firms. Considering the sophistication and level of technology integration within the Zara's company business processes, people may think that Zara would far out spend rivals on tech. However Zara's IT expenditure is less than one-fourth the fashion industry average, either measured by IT workers as a percentage of total employees or total spending as a percentage of sales, Reason behind Zara's success is targeting technology investment at the points in its value chain where it will have the most significant impact, ensuring that every dollar spent on tech has a payoff. High-end fashion house Prada's efforts at its flagship Manhattan location is in total contrast with the Zara strategy. Prada hired the famous architect Rem Koolhaas to design a location Prada would fill with stunning technology. All items for sale in the store would sport with radio frequency identification (RFID) tags (small chip-based tags that wirelessly emit a unique identifying code for the item that they are attached to). The entry for customer is awesome including walk into a glass dressing room and customers could turn the walls of dressing room opaque, then into a kind of combination mirror and heads-up display. Dressing rooms would recognize what was brought in by wirelessly reading the tags on each garment and make recommendations of matching accessories as well as similar products that patrons might consider. Staff sporting PDAs could check the inventory of any item similarly customers could directly check inventory of any item they are interested. There is a camera in dressing room that allow customers to see their front and back view side-by side as they tried on clothes. All this appeared glossy, but execution of the vision was terrible. It was difficult for customers to understand the foot pedals that controlled the dressing room doors and displays. Sometime fashion loving client would think that have turned the glass of dressing room opaque and starting trying new garment assuming it is not visible from outside however in reality glass hasn't become opaque. Sometime unable to withstand the demands of the high-traffic tourist location pedals failed to work, or doors broke causing customers to get stuck in dressing rooms. Also on a number of occasions systems reported items as out of stock even though they weren't because the inventory database would be inaccurate. The staff were given PDA to check the inventory but they didn't really use them anymore and put them away so tourists don't play with them. It won't be wrong to say that he investment in Prada's investment on in-store technology was also simply too high, with estimates suggesting the location took in just one-third the sales needed to justify expenses. The Prada example offers critical lessons for managers. While it's easy to get seduced by technology, an information system (IS) is actually made up of more than hardware and software. It should not be forgotten that an Information Systems also includes data used or created by the system, as well as the procedures and the people who interact with the system Suitable combination of these five components is essential to executing a flawless information system rollout. Before investing it is important to give attention to financial considerations. Company should forecast the return on investment representing the amount earned from an expenditureof any such effort. It is crucial that system designers thoroughly test the system before deployment. Prada's store appeared to have chosen the technology because it seemed fashionable rather than functional. The question given below carries 10 marks; Minimum No. words-300 Question 1. Analyse the above case and investigate the reasons of failure of Information systems. Evaluate the status of five components of Information system at Prada to demonstrate the reason of information systems failure. Give recommendation to Prada how can it can overcome the failure of Information systems

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!