Instructions : Read the Case Answer the questions in the template below. You have 2 hours and
Question:
Instructions:
- Read the Case
- Answer the questions in the template below.
- You have 2 hours and 30 minutes to complete and submit.
Answer the following questions (use as much space as required):
1.Environment Analysis: Prepare an Environmental Scan for Edge Marketing Solutions (EMS) | 15 pts | |
2. SWOT Analysis: Prepare a SWOT Analysis for EMS | 15 pts | |
3.Strategy / Positioning: a) Prepare a BCG Growth Matrix for EMS considering the growth and profitability of the different services. b) Do you believe that EMS should continue to provide broad digital marketing services to small businesses or focus on a few specific digital marketing services to provide to medium-sized businesses? Explain the rationale for your decision? | 25 pts | |
4.Finance: a) Is the 2019 income statement from the previous owners a true reflection of the profitability of EMS? Why? Why not? b) Based on the 2020 YTD income statement and Balance Sheet, how would you determine whether $40,000 is a fair price for EMS today? | 20 pts | |
5.Operations: What would be the additional annual revenue required to cover the cost of hiring a full-time resource to manage the digital marketing operations of EMS? Show your Break-Even analysis calculation. | 15 pts | |
6.Leadership: As Juan Diaz, would you: a) Sell EMS and accept the offer from MLB. b) Resource EMS to be able to provide all the technical services for his clients in-house c) Ride out the pandemic and hope that business will rebound by summer 2021. Explain your reasoning based on your analysis of the business, the environment and Juan’s personal circumstances. | 10 pts | |
TOTAL | 100 pts |
Business Law Principles and Practices
ISBN: 978-1133586562
9th edition
Authors: Arnold J. Goldman, William D. Sigismond