Instructions: Read the case below and comply carefully with the instructions that follow.

The Uniform Centre Jamaica Over 40 years experience you can trust." The Uniform Centre Jamaica (TUC) is a family owned company located in Kingston, Jamaica, which began manufacturing uniforms in 1967. It was founded by Aston and Eva Khan initially to provide uniforms for the military and the police. During the 1970s the company expanded its offering to provide uniform solutions for schools, companies and institutions and today is a leading manufacturer and supplier of uniforms for schools and service industries at very competitive prices. Quality Service has been the hallmark of TUCs long history and we are committed to serving you for another 40 years and beyond. With our committed team we offer quality service, on time delivery and the best possible prices on products Made in Jamaica. If we dont stock it, we will help you find the best solution, claim the owners. At The Uniform Centre we offer a great range of garments to suit the medical industry. If you are a doctor, dentist, or nurse, we have your uniform. Custom-made scrubs, tops and bottoms TUC can assist you in choosing the fabric and the style that best suits your needs. We also offer affordable, top of the line chef wear and restaurant wear that is comfortable and fashionable. The Uniform Centre serves hundreds of customers in Jamaica, Cayman, Turks and Caicos Islands, and St Lucia. Against the background of its Core Purpose, the company aims to exceed customer expectations through superior service with a great team. We see that the fabrics we use are tested and try to keep our customers up to date with whats happening with their orders, Gregory Khan, Managing Director of The Uniform Centre, said. Educational institutions account for 30 per cent of TUCs business. Its a market the company takes particular pride in dealing with. Among its clients are Red Bay Preparatory in Cayman Islands and 12 local schools including Genesis Academy, the premier institution for mentally and physically challenged kids. Whats more, TUC has expanded rapidly in the hospitality sector and count Grand Palladium, Dolphin Cove and other top tourist attractions among its clients. Major competitors of TUC are Lara Lou Enterprise, Marc Limited, Davon Uniforms International, and Industrial Wear & Supplies. Team Work The company credits great team work for driving its success, with its Core Values being to: 1. Maintain a pleasant working environment in order to foster growth and productivity. 2. Provide our internal and external customer with a high level of integrity in services we offer. 3. Be courteous at all times to each other and to our customers. 4. Maintain an optimal level of efficiency in our output. 5. Provide excellent customer service through unity The Managing Director has indicated that his company is currently pursuing firm business prospects emanating from its recent participation in JAMPROs Opportunities Jamaica business linkages event. Mr. Khan also disclosed that in addition to the promising prospects, many buyers registered strong interest in doing business with his company at the business event, which was held at the Montego Bay Convention Centre. He added that the direct interaction facilitated by the event allowed him to impress the companys core value of integrity on potential buyers, which significantly enhanced the process of forging deeper business partnerships. In addition to manufacturing custom uniforms, the company also provides consultation on design and facilitates silkscreen printing and embroidery. According to Mr. Khan, the company is looking forward to strengthening its partnership with JAMPRO in the future.

1. Compile a vision statement and a mission statement for TUC (10 marks)

2. From each of the categories below, discuss one (1) strategy that you would recommend for TUC in order to improve its competitive position in the industry; justify your recommendations: a. Integration strategy (recommend one strategy)

b. Diversification strategy (recommend one strategy)

3. From the case data provided, develop a SWOT matrix for TUC. Explain the findings of the matrix and some appropriate steps you could take to propel the organization forward

4. From the case data provided, develop a Competitive Profile matrix for TUC. Explain the findings of the matrix and provide appropriate recommendations for going forward