Instructions: Read the mini-case, and answer the following multiple choice questions. Eat Smart is a food chain. It attracted customers well at its establishment in the year 2000. However, in 2010, it started losing customers to its competitors. The management introduced many arrangements to regain customers, but it did not work. As they failed to identify the cause of their loss, the problem persisted, so they hired a consultancy firm that carried up the research by collecting data from questionnaires over a period of one month. The questionnaires were distributed randomly face to face to people, asking them about the reasons that make them visit certain restaurants and become loyal to it. Questionnaires were filled directly. After the analysis of the data collected, a conclusion was made, and a plan was created to solve the customer loss issue, and regain as much as possible from the ones lost. Upon implementing the plan of the consultants, and they regained 40% of their lost customers in a year. This research was not repeated again, as the Eat Smart still retains a competitive market share till now.

1. What was the purpose of the research carried out by the consultancy firm? *

Exploratory

Descriptive

Evaluative

Explanatory

2. Identify the research strategy that has been used in the given. *

Experiment

Narrative inquiry

Survey

Case study

3. Which methodological research design was implemented? *

Qualitative

None of the above

Quantitative

Mixed methods

4. What was the type of sampling used? *

Representative sampling

Non probability sampling

Probability sampling

Non representative sampling

5. What is the sampling technique used? *

Simple random

Systematic random

Haphazard

Cluster

6. What approach did the researcher employ? *

Mixed

Abductive

Inductive

Deductive

7. What is the philosophy that underpins this research? *

Positivism

Interpretevism

Critical realism

Pragmatism

8. What is the time horizon used? *

Cross sectional

Longitudinal

Repetitive

Non repetitive