INSTRUCTIONS: Read the situation below and complete task before deadline. No extensions unless discussed with instructor two business days before deadline. SITUATION: You are the marcomms professional in a local business. You just submitted a budget proposal to help achieve given business and marketing goals. In your proposal, you recommended a campaign and a carefully researched media mix. When estimating the costs for some of these media, you had relied upon specific sources that could potentially be your vendor/supplier when the need arises. Your superior has requested you to submit a brief deck outlining the steps you would take to procure services/goods to implement this plan. They want you to highlight your chosen vendor selection method and then explain specific selection criteria that could be used to select between bidders. Some of the items in your proposal for which you needed to procure services were: ITEM 1: Digital video ad development: This has complex requirements. You need the videos to be designed mobile-first and appear within articles and feeds of various publishers on whose sites you intend to advertise. This format is new to your company, a costly endeavour, and must be better than the competition's. It must engage your target audience, be measurable with a standard KPI, and be compliant with the latest relevant rules and regulations around privacy. You expect the seller to help you in all these aspects. ITEM 2: Graphic design: You need to get all print and digital graphics updated for your new campaign; you have a clear simple brief, including a template, for the new graphics; this is a routine process in your organization with well defined guidelines and policies. Your aim is to find a seller (e.g. agency) with expertise in your target market to help you create powerful, relatable visuals that engage your audience. ITEM 3: Printing: You need to get materials professionally and quickly printed for all print media within the allocated budget; you have all the materials to be printed ready to go! TASK DETAILS: Preparation: Read the rubric; refer to etext (Ch.12) to review vendor selection methods and criteria Content: Select appropriate vendor selection method and selection criteria and explain your rationale in a PowerPoint deck (max 5 slides + title slide + appendix+ references) using table format. The table must have: Six columns labeled "S.No.," "Item," "Vendor Selection Method" (name and briefly describe your choice based on class concepts), "Rationale" (explain why this makes sense for the given item), "Selection criteria" (name and briefly describe your choice based on class concepts), and "Rationale" (explain why this makes sense for the given item) Four rows - reserve first row for column labels, then explain each procurement item in a separate row Explain how you would apply the three step process as demonstrated in the video shown in class to the given case Use bullet points, short phrases, and keywords Proofread and edit for formatting, grammar, consistency References: Use in-text citations and references to demonstrate the ideas that are sourced from the book (e.g. vendor selection method, criteria) VENDOR SELECTION METHODS ARE 1. Least cost,2, qualification only, 3,quality based/highest technical proposal score 4, sole source, 5, fixed budget. SOURCE SELECTION ANALYSIS 1, Planning,2,forming the evaluation team, 3,conducting the evaluation