Instructions

Read, understand and study all simple details before answering the instructions or questions. There is no right or wrong answer in the case study. It is base purely on how you will explain your answer. Good Luck Case Study on Marketing Environment: Marketing environment is the complex of factors which affect the companys ability to attract consumers and increase the companys profit. Among the factors which influence marketing environment are the internal and external factors and the expert should be aware about the right approach towards the process if he wants to increase the companys revenue. Of course, the internal factors of marketing environment are not very important for the general position of the company, because the external factors are much more serious, so the company will have to take efforts to adapt to the peculiarities of the environment and carry out its marketing strategy successfully in these conditions. So, the first factor is competition, and it is characterized with the constant rivalry between several companies for the best position on the market. Case Study Secret Garden Restaurant. Secret Garden Restaurant is in Tagaytay area, where the specialty of their menus is mostly with the combinations of vegetables, which are all freshly picks in their own green house. Before the present of the Pandemic (Covid-19) sales are high. The management has taught already on temporary closing the restaurant, but their major concerns are their employee. The management called up the meeting together with the stakeholders and evaluate on how the restaurant operation become active in terms of their sales. From the assessment conducted the following 4Ps were evaluated: Product: Is good and it is within the companys objective delivering a healthy food. Promotion: Tarpaulin, Leaflets, Facebook, and words of mouth Price: Affordable Place: Near the Church, Offices and Malls From the results of the meeting all have agreed that there is a missing link the assessment of the marketing mix, Promotion and Place needs re-creation to follow trends in setting of business. If you were hired a business researcher what business strategies, you recommend answering the questions below. 1. What recommendations will you proposed to strengthen the external environment of the business. Answer must not be less than 50 words. (20 points) 2. What have you noticed in terms of the advertising campaign tools they used, what social media will you suggest enhancing the business advertising campaigns, and explain why they need to shift to the different forms of social media advertising, how will it affect the marketing environment? Answer must not be less than 100 words. 50 points 3. If you were required to build a Green Positioning for the restaurant, what will be the bases of your proposal?