Instructions:

Select one from the following case studies:

Analyze the case study and identify the best practices for effective communication at th touchpoint.

Summarize your analysis and highlight the key touchpoint best practices identified in $2$

Your analysis should include the following components:

a$.$ Introduction to the industry and touchpoint being analyzed.

b$.$ Summary of the case study and the specific communication challenges or oppor presented.

c$.$ Analysis of the touchpoint best practices applicable to the case study, supported relevant research.

d$.$ Recommendations for improving communication effectiveness at the touchpoint identified best practices.

Post your findings on the discussion board below titled "Friday Activity #$2$ Forum"

Reply to $2$ of your peers. Ask questions, provide feedback, and discuss further applicatio