Instructions:

Step $1$: Research and Data Collection

Consider how the psychographic data will help the chosen business to identify potential target markets, refine marketing strategies, and make informed business decisions.

Step $2$: Data Analysis and Interpretatilo

Access PRIZM to retrieve psychographic data for the chosen community within the GTA.

Utilize appropriate techniques to analyze the collected data.

Access appropriate sources to collect social data for your selected community.

Identify key trends, patterns, and insights from the data analysis to understand the social and psychographic composition of the selected community.

Step $3$: Data Visualization with Tableau$4$

Use Tableau to create interactive and visually engaging data visualizations based on the data collected.

Select appropriate charts, graphs, and visual elements to present the information effectively.

Ensure that the data visualization adheres to best practices in design and clarity to facilitate easy understanding.

Step $4$: Infographic Creation

Synthesize the analyzed data and data visualizations to create an infographic.

Design an appealing infographic that presents the key social and psychographic insights in a clear and visually attractive manner.

Showcase how the social and psychographic data can bring value to the chosen local business in understanding its target market and adapting its marketing strategies.

Step $5$: Presentation and Submission

Prepare a presentation of your social and psychographic research and infographic, highlighting the key findings and marketing implications for the chosen business. Maximum $15$ slides.

Submit your assignment.

Assessment Criteria:

The assignment will be evaluated based on the following criteria:

Demonstration of understanding and application secondary research techniques and principles and marketing principles in social and psychographic research.

Use of appropriate data collection and analysis techniques.

Effectiveness and creativity of data visualization using Tableau.

Clarity, coherence, and visual appeal of the infographic.

Integration of social and psychographic data to bring value to the chosen local business.

Quality of presentation and ability to articulate key findings and marketing implications for the selected business.