Instructions

The productivity of the major automakers, including the Detroit Big Three, Honda, Toyota, and other brands is rated by the Harbour Report each year. The Harbour Report, no longer available to the public for free, is closely watched by stakeholders as a barometer of the future profitability of the firms. However, some have argued that productivity reports such as the Harbour Report are insufficient for predicting profitability and other financial metrics. For example, a company can temporarily raise its productivity by laying off or buying out employees. Also, some would argue that the focus on productivity fails to draw attention to other key strategic factors such as quality, design, and customer service that might inform financial metrics better than productivity. The J$.$D$.$ Power organization https:$//$www$.$jdpower.com$/$cars$/$ratings rates the initial quality of many new cars and is widely used by consumers when choosing a new car.

For this assignment, create a recorded presentation for the C$-$suite members of the automaker of your choice that demonstrates your opinion, supported by research, on:

$•$ The priorities for profitability in the automaking industry

$•$ Compare your selected automaker to two other brands on

o Quality

o Customer service

o Customer satisfaction

o Design

o One other key strategic success factor of your choice

$•$ Include explanations why each success factor matters

$•$ Recommend one new action your chosen company could make to be competitive.

Include charts, ratios, or other calculations that demonstrate the strengths or weaknesses of your automaker.

You may use Kaltura or record the presentation in PowerPoint. If you appear in the presentation, be sure to dress professionally.

Length: $8-10$ slides $($with a separate reference slide$)$ and $7-10$ minutes recording.