Question: Instructions (TOPIC - Uber ) a draft document for review by your professor that includes the following: ? Analysis of current vision/mission and proposal for

Instructions (TOPIC - Uber ) a draft document for review by your professor that includes the following:

? Analysis of current vision/mission and proposal for updated vision/mission.

. External Factor Evaluation Matrix and Porter's 5-Forces Analysis.

? Internal Factor Evaluation Matrix.

SWOT Matrix.

BCG Matrix.

Strategic direction choice and rationalization - choose one (or two) of the strategic directions as defined in Chapter 5 that you feel will be best for your organization to pursue in the coming 3 years, and develop a rationalization for this choice. Ensure that the choice is driven by the matrices developed above.

BUSINESS STRATEGY CORSE

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