Question: INSTRUCTIONS Use the data provided in the assignment to calculate and answer the following questions. 1. If Coca-Cola Energy runs ads during different shows that

INSTRUCTIONS Use the data provided in the

INSTRUCTIONS Use the data provided in the assignment to calculate and answer the following questions. 1. If Coca-Cola Energy runs ads during different shows that reach a total of 20 percent of people an average of two times, what are the total number of adult impressions the brand has achieved, assuming the adult population of the United States is 250 million people? 2. The four shows from the question above have the following ratings: Show 1: Rating of 15.1 Show 2: Rating of 10.3 Show 3: Rating of 7.5 Show 4: Rating of 7.1 What is the total number of GRPs? Use the information below to calculate the answers for the remaining questions. COST HOUSEHOLD RATING IMPRESSIONS CBS Evening News $75,000 7,370,000 6.7 The Voice $300,000 18,920,000 17.2 TOTAL US HOUSEHOLDS: 110 million 3. What is the CPM and the CPP for each show? CBS Evening New o CPM: o CPP: The Voice o CPM: : o CPP: 4. If you bought one TV spot in each show, how many GRPs would you have? For the next three questions, relative means one CPM divided by the other. 5. What is the relative CPM of CBS Evening news to The Voice? 6. What is the relative CPP of CBS Evening news to The Voice? 7. What does that tell us

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