Instructions

Using the template, you will:

$$ Discuss how the material presented in the Market Line Report can be used to create a marketing plan. Be sure to provide specific examples from your chosen report.

$$ Identify the prime target audience the business should be focusing on and explain why this is the appropriate target audience.

$$ Explain why it is important for the business to gather target audience information, such as age, gender, income level, education level, geographic location, psychographics, buying behavior, price sensitivity$,$ etc. as the first step in creating their marketing plan in at least four substantive sentences.

Section $1$: Market Line

Discuss how the material presented in the Market Line Report can be used to create a marketing plan. Be sure to provide specific examples from your chosen report in at least four substantive sentences.

Enter your response here using at least four substantive sentences.

Section $2$: Target Audience

After examining your business$$s Market Line Report, identify the prime target audience the business should be focusing on and explain why this is the appropriate target audience in at least two substantive sentences per variable. For example: Age Bracket: $40-60,$ I chose this group because they have established their career and are accustomed to the luxury lifestyle. Most likely the kids are out of the house, and they have more freedom to purchase luxury items.

Age Bracket:

Gender:

Income Bracket:

Education Level:

Lifestyle:

Psychographics $($Interest$,$ Hobbies, Past times$)$:

Buying Behavior$/$Price Sensitivity:

Customer Satisfaction$/$Loyalty:

Values $($What the customer values overall in life$)$:

Other items you would segment up on $($optional$)$:

Section $3$: Target Market Importance

Explain why it is important for the business to gather target audience information, such as age, gender, income level, education level, geographic location, psychographics, buying behavior, price sensitivity$,$ etc. as the first step in creating their marketing plan in at least four substantive sentences.