Instructions

Visit a retail web site. Create an excel file that will display your assessment. Create and indicator to gauge the following following factors:

Functionality factors (This covers usability and interactivity of the website as they navigate and use it personally.)

Psychological factors ( Check if the website communicate integrity and credibility. You may include product reviews or buying experience of their customers. Is the website trustworthy?

Content factors (This refer to the creativity and the effectiveness of the marketing technique of the web site. Will they be able to reach possible client? Will you personally purchase from the website? What about the quality and price of the products? Is the site attention getter? Who is the target market? )

walmart retail