Question: Instructions: Write answers to questions below. Workbook Activity 3 is to be completed in class and is due Week 4. For more information, refer to

Instructions: Write answers to questions below. Workbook Activity 3 is to be completed in class and is due Week 4. For more information, refer to lectures Identify Market Research Needs, Define Market Research Objectives and Develop Market Research Plan on elearning 7. For the previous scenario (Simon), identify and evaluate data gathering methods and data sources. What two research methods would you use and what are the advantages of these methodologies? Explain your reasons. (4 marks)

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