Instructions

Write two-part post for the Discussion on this topic. Each part should be paragraphs in length. For this discussion post topic,use the same company that you chose in Module 2which is Adidas company to conduct your Marketing Plan project on. This will help you dive deeper into information on that specific company, and it will allow your peers to learn more about your chosen company as well.

Part 1: Current Status

It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices.

Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, community service, volunteerism, etc. Please cite any additional sources used in your response.

Part 2: Recommendations

Based on your understanding of the organization's goals, what recommendations do you have for how to a more ethical, socially responsible, and/or sustainable business? What practices do you recommend the organization pursue?