Instructions You are allowed to use external sources (no copy and paste, do not reference from Wikipedia or encyclopedia) Write your names and student numbers on your submission doc Refer to chapter 9 of your textbook Answer all the questions Font size 11/12 Arial Full text justification Submit PDF format only Read the below discussion and answer the following questions. Netflorists transition to retailer At recent forum at the Gordon Institute of Business and Science (GIBS) the Net florist story was relayed by Ryan Batcher, MD and co-founder of Net florist. He also explained how they went from being ignorant about all things to do with flowers (except for roses) to becoming the leading online florist retailer in South Africa. Net florist was launched in 1999 as a test case for an e-commerce company in South Africa, when online retail was still in the early stages of development. Bacher said they knew nothing about flowers therefore there was very little initial focus on food fulfilment, strategy industry, market research and marketing, HR, technology, or the product. As there is very little customer loyalty online the only differentiator in our industry is product and service we have to innovate he said since expanding our offering in true gifting confectionery and bakery products and same day personalization of gifts, 60% of sales are from flowers and 40% OF sales are from non-flowers with an average order of R400. Future product extensions include an exploratory foray into fresh fruit and vegetables delivered to homes as well as international deliveries with local offerings set to launch in Singapore Malaysia and India . We have to do the things that are slightly different in difficult to copy to build a Moat around the business oh we will immediately attract imitators butcher said the key is to focus on the core while at the same time to be good at exploring new things Source : Ramgovind and Engelbrecht (2021) 1.1 In half a page, discuss why it is important for Netfrolist to utilise a well-managed MRP system in order to satisfy customers who request same day delivery