Instructions

Your initial response: I would Like to use Pepsi as an example

1. PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. Before applying the PESTEL framework, it is important to identify which industry is being evaluated. The resources in this chapter gave an example of narrowing down to the correct industry to analyze. "Restaurants" is too broad an industry to analyze if you are working with Panera Bread, but "fast casual dining" is a good size industry to analyze. Choose a firm/business/organization such as Panera Bread, write down the levels of industry you could work through to perform a PESTEL analysis, and then determine the final industry you would focus on in your PESTEL analysis. Refer back to Reading: 3.3 Evaluating the General Environment for an example of how to narrow down the industry you're in for a PESTEL analysis.
2. How much profit potential exists in our industry? is a key question for executives. Five Forces Analysis provides an answer to this question. It does this by considering the interactions among the competitors in an industry, potential new entrants to the industry, substitutes for the industrys offerings, suppliers to the industry, and the industrys buyers. Conduct a brief Five Forces Analysis on a firm/business/organization of your choosing. It could be a firm mentioned in the readings or from an outside resource.