Instructor - Lead Question

Read the opening feature about Snapchat on text page 85. Consider the final sentences:

With accounting reports in hand, Evan and Bobby were able to secure additional financing. Exclaims Evan: "That was the greatest feeling of all time!"

How would accounting reports help entrepreneurs obtain financing? What information would creditors or investors be looking for? In your explanation, include specifics. State the names of financial statements and what information would be looked at or compared on those statements. Additionally, describe a ratio that might be used to determine credit worthiness.