INT 315 Final Project Part II Milestone One Guidelines and Rubric

Overview

This milestone directly supports the completion of Final Project Part II, an international management strategy. Consider the instructor feedback that you received up to this point in the course.

This milestone will include the following sections of Final Project Part II: Marketing Strategy Factors, Human Resources and Organizational Strategy Factors, and Corporate Social Responsibility Strategy Factors.

Prompt

For your final project, you will assume the role of an executive at a car manufacturing company developing an international management strategy for a new manufacturing and distribution facility abroad. Now that you have selected a location for the new facility, it is time to conduct further research into the many factors involved in developing an international management strategy.

Specifically, your report should address the following critical elements:

1. Marketing Strategy Factors: Your organizations new facility is a manufacturing and distribution facility. Your work in this section will assist in distributing vehicles to the local population. In this section, you will research factors that will inform your marketing strategies in the foreign country you selected.
   1. Consumer Behavior: Describe how elements of social structure impact consumer behavior in the selected country, and explain how this informs your organizations marketing strategy.
   2. Communication Style: Explain how verbal and nonverbal factors should be incorporated into the delivery a marketing message in the selected country.
2. Human Resources and Organizational Strategy Factors: In this section, you will research factors that will affect the human resource and organizational strategies used in the country you selected.
   1. Legal Consideration: Outline legal factors that impact international employment and are unique to the selected country, and explain how these factors could impact your organizations operation within the country.
   2. Ethical Consideration: Describe important ethical considerations that apply to labor conditions in your selected country.
   3. Employee Management: Describe employee motivation and satisfaction in the selected country and explain how they will affect the human resources strategy for the expansion project.
3. Corporate Social Responsibility Strategy Factors: In this section, you will research factors that will affect the corporate social responsibility strategies used in the country you selected.
   1. Research and Development: Describe potential ethical challenges within the area of research and development for the organizations expansion project, and explain how they might impact individuals and society in your selected country.
   2. Sustainability: Determine environmental issues within your selected country that may impact your organizations expansion project.

What to Submit

The report should follow these formatting guidelines: 34 pages in length, double spaced, with 12-point Times New Roman font, one-inch margins, and citations in APA style.