INTB 3302 International Management

Term Project

Objective - The objective of the term project is to demonstrate your understanding and ability to apply the body of knowledge covered in this course. The focus will be on identifying a potential international business initiative and developing a comprehensive international operations plan for that venture.

Nature of Activities-The term project gives students the opportunity to apply the concepts and strategies learned throughout the course toward the analysis of an international business initiative. The deliverable is an operations plan for managing a new market. This can be done for a new product line or for an existing product line expanding into a new country. Students should take the following steps to complete this project:

1. Select a company that has expanded or is planning to expand into international markets. The company you choose could be a small firm, a medium multi-national, or a foreign-based firm. Analyze the situation that the existing firm currently faces and what factors give rise to the need or opportunity for a strategic international move. Your analysis should consider the following:

-Brief overview of the company (i.e., company history, products and services, number of employees, annual revenues/sales).

-Analysis of the companys key success factors. Discuss challenges, obstacles, and failures and what the firm did to overcome them.

-Analysis of its international strategy. What was the motive for expanding into foreign markets and what strategy was pursued?