Integrated Advertising Project Assignment

You will create a portfolio$-$level advertising campaign for a client $($real or fictional$$please$,$ no Fortune $500$ businesses$).$

Your client may be a business, a nonprofit organization or a student$/$university organization. You may do a campaign on a fictional tangible product. As soon as you select a client, please contact the professor by email with your concept for approval $($also upload to Blackboard$).$

For this assignment, you will produce five $(5)$ portfolio$-$level items:

a memo to be sent to the professor AND uploaded to Blackboard $-$ professor will give you the go$-$ahead or discuss with you changes that need to be made

a Strategic Message Planner which dives deeply into your client and your goals for the campaign $($uploaded to Blackboard$)$

all sections combined $($including original SMP$,$ graphic ad$)$ into one PDF that is uploaded to Blackboard