Question: Integrated marketing communications ( IMC ) : q , is a careful coordination of all promotional activities produces a consistent and unified advertising message produces
Integrated marketing communications IMC:
is a careful coordination of all promotional activities
produces a consistent and unified advertising message
produces a customerfocused advertising message
is typically overseen by a marketing communications director
is accurately described by all of the above
Which of the following is NOT a typical task performed by a supply chain manager?
coordinating the sourcing and procuring of raw materials
maintaining an inventory control system
coordinating customer service activities
hiring packers and drivers
scheduling production
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