Question: Integrated Marketing Communications is strategic process used to develop, execute, and evaluate communications program over time with the goal of developing and sustaining a powerful

Integrated Marketing Communications is strategic process used to

develop, execute, and evaluate communications program over time with the goal of developing and sustaining a powerful brand by building favorable, strong, unique

in the mind of the consumer.

Implement, techniques

Market, strategies

Plan, associations

None of the above

Integrated Marketing Communications is strategic process used to develop, execute, and

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