Question: Integrated marketing communications: Question 3 Answer a . measure how receivers interpret messages. b . measure how often people are exposed to a message. c

Integrated marketing communications:
Question 3Answer
a.
measure how receivers interpret messages.
b.
measure how often people are exposed to a message.
c.
provide an approach to deliver one consistent message.
d.
measure the number of people exposed to a message.
e.
budget the promotional efforts related to a product.

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