Question: Integrated Marketing PART 2: Essay and Reflection: (8 marks total) Mire is considering running a campaign for Bag Luxe which is launching new stores in

Integrated Marketing

PART 2: Essay and Reflection: (8 marks total) Mire is considering running a campaign for Bag Luxe which is launching new stores in Toronto. Mira is now your client, and you are the media planner working with Mire to choose her media. As Mira is getting ready to finalize the plan, she is reviewing how her budget will be allocated. What factors would have originally affected the size of Mira's media budget? Explain five factors affecting a budget in detail. Apply each factor to Mira's product

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