Integration and Writing Assessment

This assignment assesses:

Effective communication $($writing$).$

Ability to integrate knowledge across business disciplines. Integrate multiple business areas in an analytical $($data$-$driven$)$ manner to understand and solve business problems.

In addition to being graded for this class, your assignment may be assessed by LCOB evaluators and used to measure overall student achievement and make adjustments to the curriculum.

ASSIGNMENT

You have been appointed CEO of your BSG Company. Your Board of Directors determined that the company has a profit problem and thus, they have directed you to increase Return on Sales $($RoS$)$ over the next three years.

Use data to identify where your firms RoS problem stems from.

Then, use data to analyze the company situation for possible directions.

Finally, propose and explain one specific and viable solution.

The data and analysis must incorporate multiple business areas from the BSG such as marketing & product decisions, R&D$,$ sales, production operations, finance, etc.

Independent Work

This assignment must be completed independently; do not use other work, or work with, share, compare, assist, talk or otherwise communicate with classmates or other individuals.

Directions

Use a cover page with your name, major and UIN number $($all required.$)$ Do not put this information on the next pages.

Use Times New Roman $12$ point font.

Use double spacing.

Use $1$ inch top, left, right, and bottom margins.

The main body of the paper should be $1\mathrm{.}5$ to $2$ pages long.

Staple it$.$

Write the paper in narrative format. Use headings, but do not use bullet points.