Intel has successfully positioned itself as an industry leader in the semiconductor and microprocessor world market. In this market, where innovation is both incredibly important to establishing a competitive advantage and also extremely expensive, one of Intels main strengths is their size and current market share. Intel is the worlds largest semiconductor manufacturer in terms of company revenue, holding close to a 25% market share in the semiconductor market and also being utilized in 60% of computer processors. This market share and the associated revenue coming in allow Intel to make the research and development investments which provides significant opportunity for the company. Additionally, Intel has yet to enter the mobile computing space with their products which creates an untapped market for Intel to expand into. That being said, Intel is not without its weaknesses. While certainly an opportunity, Intels lack of participation in the mobile phone market could allow competitors to gain market share as the world becomes more reliant on portable devices. Additionally, Intels products rely heavily on partnerships with Microsoft, and thus their success also relies on Microsofts successes in their product lines. Finally, the overall global political climate and economic environment present significant challenges to the supply chains, sales markets, and technological development across industries, but especially for companies such as Intel that have become an increasingly globalized company.

Based on the SWOT analysis above what would be the company's growth strategy for the next 12-18 months? Why?