Question: Intensive distribution Question 2 2 options: 1 ) involves the selection of a small number of retailers in a market area. 2 ) involves the
Intensive distribution
Question options:
involves the selection of a small number of retailers in a market area.
involves the manufacturer and retailer cooperating closely and directly.
is usually used in the distribution of soft drinks, candy and gum.
bypasses intermediaries.
requires very little use of wholesalers because of the needed coverage prices.
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