Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it $\_\_\_\_\_.$

Question $13$ options:

A$)$

allows a company to personalize its website

B$)$

engages the consumer with the company and product in some way

C$)$

permits direct marketing that has been customized

D$)$

allows for modifying the product to fit the needs of the consumer